Our work set out to disrupt the overly polished aesthetic that dominates the category. From the start, the logo reflected this approach: with bold, imperfect strokes that mimics the natural lines of the human body. The icon, composed of two soft circles, was designed as a abstract nod to the female form.

The visual world was carried through every touch point, the campaigns featured real women in their own spaces with hair undone, skin bare, unposed. The tone was playful and candid, turning away from staged seduction towards authenticity which resulted is a lingerie brand that feels direct, and lived-in. Rodri femininity it expresses femininity in it’s everyday beauty