Perception
Identity
Soul
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Seeking a shift from commodity to connection
Zuhha Island is the first and only luxury island resort opening o Dubai’s coast
As the brand prepared to launch in the UAE’s overcrowded market, our challenge was to carry its vision and make it stand out. We repositioned the way luxury is typically understood in the region: shifting it away from public performance, towards time, rest, and seclusion as the ultimate luxury
Our work expanded the brand beyond a logo. We built a complete ecosystem around the island, ensuring every touchpoint expressed the same DNA. From signage to retail and F&B outlets.
Throughout all the touch-points, our design team developed a visual language to guide the clients along his stay, each outlet having it’s own branding and identity while still being part of the bigger Zuhha eco-system.
