Iconec came to us with a simple ambition: create a premium alcoholic ice cream brand designed for luxury resorts and beach clubs across Dubai.

The challenge was balancing two opposite worlds. Ice cream is playful, nostalgic, and familiar. Alcohol is sophisticated, social, and adult. The brand needed to sit comfortably between both. The positioning focused on modern indulgence by transforming a familiar product into an elevated hospitality experience.

Visually, we intentionally moved away from traditional ice cream branding. Rather than relying on bright colors and playful illustrations, we created a more refined visual language designed to feel at home in luxury hospitality environments.

Visually, we intentionally moved away from traditional ice cream branding. Rather than relying on bright colors and playful illustrations, we created a more refined visual language designed to feel at home in luxury hospitality environments.